St. Pauli Girl Special Dark

So. Let’s talk about advertising for a moment, shall we? Good advertising is simply an ad that makes someone want to buy a product, right? And bad advertising – bad advertising is an ad that makes one embarrassed to have to purchase a product for whatever reason, including noble goals like trying to finish a certain beer mini-tour at a certain bar in pursuit of a t-shirt to wear to the gym.

Why talk about this here and now?  Simple: the St. Pauli’s Girl Oktoberfest ad banner that’s been hanging all over the Old Chicago in Olathe.  Except that it’s not advertising Oktoberfest. It’s advertising OktoBEERfest.  As in O I C WUT U DID THAR. *headdesk*

Subtlety is a lost art, isn’t it.

Basic Info:
 Special Dark
Origin: St. Pauli Brauerei
Style: Munich Dunkel Lager
ABV: 4.8%
IBU: not given
I drank this: poured from a bottle at Old Chicago, Olathe, KS

This is a darker brown beer (definitely really brown – no reddish hints) with a light brown, fast-dissapating head that I was glad to see go because it tasted strongly of very sour malt mash.

The beer was served to me at a temperature known as “ice slush starting to form in the beer,” aka “idiotically cold.” This is not the beer’s fault, so I won’t blame it, but I will leave this as a note to Old Chicago to please DON’T FREEZE OUR BOTTLED BEER. Even with the near-frozen state of it, I could still smell it – very sour, very dark malts. This blows my recent theory that I haven’t been able to smell the Oktoberfests because they were too cold, because the St. Pauli Girl Special Dark was served much colder than the beers on tap..  Apparently Oktoberfests really *do* simply “smell like beer.”

Flavor-wise, this was a malty sour bitter beer, with very dark malts and heavy sort of sour yeasty flavor that I associate with a lot of lagers.  It was sharp and fairly heavily carbonated, giving it an unpleasant mouthfeel.

Overall, I have to say that I wasn’t a fan.  I haven’t had a ton of dunkel lagers, but they’re usually better than this. Try one of those, or have an Oktoberfest. A real Oktoberfest is more seasonal anyway.

Final parting note: “dunkel lager” is fun to say. Really. Say it really fast to yourself.


About Kim

Kim spends a lot of time writing, thinking about writing, reading, writing more and dealing with writer's block. When she's not writing, she might be found having a beer. She often combines the writing experience with the beer experience. The combination tends to lead to more creativity but significantly impaired spelling.
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