So. Let’s talk about advertising for a moment, shall we? Good advertising is simply an ad that makes someone want to buy a product, right? And bad advertising – bad advertising is an ad that makes one embarrassed to have to purchase a product for whatever reason, including noble goals like trying to finish a certain beer mini-tour at a certain bar in pursuit of a t-shirt to wear to the gym.
Why talk about this here and now? Simple: the St. Pauli’s Girl Oktoberfest ad banner that’s been hanging all over the Old Chicago in Olathe. Except that it’s not advertising Oktoberfest. It’s advertising OktoBEERfest. As in O I C WUT U DID THAR. *headdesk*
Subtlety is a lost art, isn’t it.
Name: Special Dark
Origin: St. Pauli Brauerei
Style: Munich Dunkel Lager
IBU: not given
I drank this: poured from a bottle at Old Chicago, Olathe, KS
This is a darker brown beer (definitely really brown – no reddish hints) with a light brown, fast-dissapating head that I was glad to see go because it tasted strongly of very sour malt mash.
The beer was served to me at a temperature known as “ice slush starting to form in the beer,” aka “idiotically cold.” This is not the beer’s fault, so I won’t blame it, but I will leave this as a note to Old Chicago to please DON’T FREEZE OUR BOTTLED BEER. Even with the near-frozen state of it, I could still smell it – very sour, very dark malts. This blows my recent theory that I haven’t been able to smell the Oktoberfests because they were too cold, because the St. Pauli Girl Special Dark was served much colder than the beers on tap.. Apparently Oktoberfests really *do* simply “smell like beer.”
Flavor-wise, this was a malty sour bitter beer, with very dark malts and heavy sort of sour yeasty flavor that I associate with a lot of lagers. It was sharp and fairly heavily carbonated, giving it an unpleasant mouthfeel.
Overall, I have to say that I wasn’t a fan. I haven’t had a ton of dunkel lagers, but they’re usually better than this. Try one of those, or have an Oktoberfest. A real Oktoberfest is more seasonal anyway.
Final parting note: “dunkel lager” is fun to say. Really. Say it really fast to yourself.